A trend is any form, style or technique that becomes popular among a considerable group, generally as a result of being perceived as novel in some way. Trends must not be mistaken for fads, the difference between them is that a trend evolves into a relatively permanent change, while a fad is driven by emotional excitement and thus more likely to disappear in time.
Implementing the latest styles and techniques in a web design allows businesses to remain competitive and can have benefits in terms of marketing and SEO. Staying on top of trends and using them in your own web designs can help keep a website relevant.
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