Search Engine Optimization (SEO)

There’s a Lot More to Search Engine Optimization Than Meets the Eye

Most business owners aren’t fully aware of how SEO works. Entrusting this critical task to someone inexperienced—or to those using harmful “Black Hat” methods—can damage your site’s ranking or even result in a complete ban from Google. Many companies focus solely on their ranking through Google Analytics without considering the techniques used to achieve that ranking. However, Google’s ranking algorithms reward “White Hat SEO” practices that emphasize relevance and quality, while penalizing sites that fall short, such as not meeting the 300+ words per page guideline.

Research & Analysis

Before we start the SEO process, we conduct a thorough audit using reliable third-party tools to evaluate your site’s current performance. Our initial reports include:

  • Ranking Report
  • Competitive Research
  • Website Speed Analysis
  • Error Identification
  • Backlink Profile
  • Key Phrase Research
  • Competitive Gap Analysis
  • On-page Technical Issues

The Importance of Website Speed

Did you know that Google rewards websites that load in less than one second? A slow site can negatively impact your ranking. Common issues include oversized image files or bloated scripts. Our approach includes compressing large files, renaming them with relevant keywords, and adding alt tags, all of which help meet Google’s requirements. Additionally, we minimize JavaScript and ensure your website is hosted on a fast, reliable server. If speed is your priority, consider a dedicated server, which we can provide, as they outperform shared servers in terms of load times.

On-page Content Strategy

High-quality, original content is key. Google penalizes duplicate content, and it could even expose you to plagiarism lawsuits. We create original content tailored to your business, optimizing page names, title tags, and meta descriptions to help boost your ranking.

Off-page Strategy

Backlinks are often mentioned in SEO, but not all are created equal. For a backlink to add value, it needs to come from a relevant, authoritative site and contain appropriate anchor text. Poor-quality backlinks from link farms or irrelevant sites not only fail to improve your ranking but can also hurt it. Many foreign SEO firms generate substandard content that results in nonsensical backlinks, which can temporarily inflate rankings before Google’s algorithm detects the low quality and penalizes the site.

No Shortcuts in SEO

SEO is a long-term commitment that requires ongoing effort. While SEO is cost-effective compared to traditional advertising, results take time. A successful campaign typically requires at least 3 months, but depending on your industry, competition, and budget, it may take 6-12 months to see a strong return on investment.

We offer tailored SEO solutions to fit your business needs. Call us today at 512.692.9220 to learn more.