Many long-standing companies have opted for a design change in their logos due to social media and outdated logo design elements. While the most popular shape in logos is a rectangular shape, logos also need to offer a round or square option for social media profile pictures, website headers, and more.
While logo design can be creative and fun, there are certain elements that should be taken into consideration that will measure whether a logo is good or bad, memorable or so-so.
We adhere to these rules when we design a logo:
1. Mostly, no more than 3 colors
2. Easy to read typography
3. Designs that get noticed
4. K.I.S.S. (Keep It Simple, Sweetie)
5. Easily used across all platforms
6. Looks great in black and white
7. Looks great small and large
8. Captures the essence of your business
9. Flat design (clean, crisp without gradients)
Logos are the first thing people notice about a company’s brand. A logo should be timeless. If you are not happy with your logo, you should not settle for less, and consider a redesign. A logo should be worn proudly, and placed on everything from a website to marketing collateral and letterhead.
The most used colors in a logo are blue and red. Yet, the colors have to make sense. For example, if you are selling oranges, then orange makes sense, right? An automobile company may use silver as one of its logo colors, to represent the metal on a car. Some things are more obvious, and some things need to be outside the proverbial box. We follow basic rules in our logo design, yet we want our clients’ logos to get noticed.
Types of Logos
1. Lettermarks or Monogram Logos
They are initials for long company names like CNN (Cable News Network) or IBM (International Business Machines).
2. Wordmarks or Logotypes
Only words are used. Think Coca Cola. When using this type of logo, typography is extremely important.
3. Pictorial Marks or Logo Symbols
Typically, this is what people think of when they hear the word logo. The checkmark in Nike’s logo is a good example. For decades, Nike incorporated their wordmark on everything. These days, when we see only the checkmark, we quickly recognize the brand. Remember, it took a long time for that to happen. Target is another example. We recognize the symbol immediately, without the word “Target”.
4. Abstract Logos
Doesn’t tie in with your business, but creates a mood or feeling using geometric shapes.
5. Mascot Logos
What is your High School Football Team Mascot? Think in these terms when creating a mascot logo.
6. Combination Logos
A combination of combines a symbol with a wordmark.
7. Emblem Logos
Harley Davidson, Starbucks, and the NFL logos are emblem logos. They use crests, seals, and badges in their design elements. Although they are the oldest logo designs and are still very popular in the vintage logo design realm, they are very hard to read when scaled down for social media.
We offer various packages on our logo design service. Our most popular for start-ups offers 3 variations with one iteration. Our pricing is affordable and turnaround time is reasonably quick. If you are considering a redesign, design, or logo consultation, please reach out to us. And, feel free to browse our logo design portfolio for samples of our style.