When products or brands are promoted via social media websites such as Facebook, Twitter, Pinterest, Instagram, and LinkedIn, it is called Social Media Marketing (SMM).
Social networking sites allow individuals to easily create a profile, where they can share personal information about their lives with others in their social circles. This also allows businesses to connect with people online by becoming involved with communities that share any interest one has. Therefore, social networking gives businesses an opportunity to have direct communication channels with consumers, which leads to word-of-mouth promotion and exposure to new potential customers.
Social Media Marketing helps companies reach a much larger audience than traditional advertising techniques do. It can also be more cost-effective than many other forms of advertising. Unlike traditional mass-media campaigns, social media allows you to target specific audiences based on age, gender, or location.
It is commonly used to increase awareness of products or services among people who have already expressed interest in that social media user’s profile. Social Media Marketing can also be used by businesses, non-profits, and government agencies to raise awareness about their social causes, social issues of concern, and social campaigns.
We offer various social media marketing packages but prior to determining your ideal package, we will do research to determine which social media platforms your brand will do well on. Social media networking platforms are not created equally. They are vastly different. Schedule a consultation today to find out which platform and marketing package would ideally suit your business.